Field notes · Author
Austin Schoessel — co-founder, Unrelic.
AI tools like ChatGPT and Perplexity don't show ten results — they pick one. Here's how to make sure you're the one they cite when a buyer in your area asks.
A plain-language tour of the file that tells AI engines who you are and what you do — what it is, why it matters, and what to put in it.
Publishing on your website is table stakes. Where your buyers actually are — Google Business Profile, LinkedIn, Nextdoor, and the platforms specific to your trade.
Name-only titles miss the amenity-and-location search segment entirely. A before-and-after teardown of titles that convert and get cited by AI.
When buyers arrive pre-sold from an AI answer, last-click measurement lies. How to trace traffic through to real customers without fooling yourself.
Most businesses bolt AI onto one task and stop. Owners who stack visibility, automation, and follow-up together see results that build on themselves. Here's what that looks like.