Field notes

Guides for owners

Plain, practical notes on AI search, content, and marketing ops — for owners who want to know what's actually working, without the jargon.

AI for SMBSTR operations
ai search

Become the brand AI recommends first

AI tools like ChatGPT and Perplexity don't show ten results — they pick one. Here's how to make sure you're the one they cite when a buyer in your area asks.

May 28, 2026 · 7 min readRead
ai search

The file that tells AI engines about you (llms.txt), explained for owners

A plain-language tour of the file that tells AI engines who you are and what you do — what it is, why it matters, and what to put in it.

May 19, 2026 · 5 min read
content

One idea, every channel: how content actually fans out

Publishing on your website is table stakes. Where your buyers actually are — Google Business Profile, LinkedIn, Nextdoor, and the platforms specific to your trade.

May 12, 2026 · 6 min read
listings

Listing titles are leaving money on the table

Name-only titles miss the amenity-and-location search segment entirely. A before-and-after teardown of titles that convert and get cited by AI.

May 5, 2026 · 4 min read
attribution

Attribution that survives the AI-direct era

When buyers arrive pre-sold from an AI answer, last-click measurement lies. How to trace traffic through to real customers without fooling yourself.

Apr 27, 2026 · 8 min read
strategy

Why AI pays off for some owners and not others

Most businesses bolt AI onto one task and stop. Owners who stack visibility, automation, and follow-up together see results that build on themselves. Here's what that looks like.

Apr 18, 2026 · 6 min read

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